The Commercial Operator

I’m Chris. I’ve helped shape business functions in tech for over a decade – I co-founded Too Good To Go, was the first marketing hire at Futureplay, and now lead the commercial side of Metaplay, which builds backend tech for the games industry.

Across it all, thanks to the roles I’ve had and companies I’ve worked in, there’s been very little distance between figuring out what to do and actually getting it done. That’s shaped how I work, and now, as AI blurs the lines between strategy and execution, it’s becoming the way more of the world is working too. I write about how commercial leaders and operators can take advantage of this – practically, and without the hype.